In his autobiography, Frutiger explains that this was a response to the effects of how people perceive colour. The original release of Avenir has weights grouped very close together, with the difference barely distinguishable.
The typeface family was later expanded to six weights, each with a roman and an oblique version. I'm proud that I was able to create Avenir." Releases Īvenir was originally released in 1988 with three weights, each with a roman and an oblique version, and used Frutiger's two-digit weight and width convention for names: 45 (book), 46 (book oblique), 55 (text weight), 56 (text weight oblique), (75)85 (heavy), and (76円 (heavy oblique). And what's crucial is that I developed the typeface alone, in peace and quiet – no drafting assistants, no-one was there. Working on it, I always had human nature in mind. (.) It was the hardest typeface I have worked on in my life. įrutiger described Avenir as his finest work: "The quality of the draftsmanship – rather than the intellectual idea behind it – is my masterpiece. Frutiger intended Avenir to be a more organic interpretation of the geometric style, more even in colour and suitable for extended text, with details recalling more traditional typefaces such as the two-storey 'a' and 't' with a curl at the bottom, and letters such as the 'o' that are not exact, perfect circles but optically corrected. As the name suggests, the family takes inspiration from the geometric style of sans-serif typeface developed in the 1920s that took the circle as a basis, such as Erbar and Futura. If you have any question concerning your rights you should review the license agreement you received with the software or contact Linotype Library GmbH for a copy of the license agreement.Avenir is a geometric sans-serif typeface designed by Adrian Frutiger in 1987 and released in 1988 by Linotype GmbH.
You may not copy or distribute this software. Unless you have entered into a specific license agreement granting you additional rights, your use of this software is limited to your workstation(s) for your own publishing use. This software is a valuable asset of the Linotype Library GmbH.
You have obtained this typeface software either directly from Linotype Library GmbH or together with software distributed by one of Linotype Library’s licensees. We are fully authorized and empowered to use and commercially exploit these intellectual property rights in their business of licensing, manufacturing and selling typefaces. This typeface is the property of Heidelberger Druckmaschinen AG and its use by you is covered under the terms of a license agreement respectively font software license agreement.
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